The brand often draws inspiration from the designer's childhood memory , producing an honest , naive and young deliberation towards the fashion approach.The simple movement of cotton shirt that represents a basic uniform has been modified into a more chic yet minimal everyday clothing. WILSEN WILLIM was inspired by his mix blend of mature medical family upbringing with his hobby of folding origami and paper cutting. Equipped with years of training from his tailor grandmother , the designer began exploring the opposite meaning of construction yet still remain efficient with classic function. Now , the brand has expanded in many country mainly in Middle East ( Cairo , Kuwait & UAE ) , Paris and London with ethical making behind the products.