Latest Collection
UTA
"Uta": A Reverence to Roots, a Celebration of Craftsmanship
"Uta," resonating with the soulful meaning of "home" in Aymara, serves as a profound tribute to our origins and heritage. This collection stands as a testament to the enduring spirit of our Andean culture, embodying a journey back to the heart of what defines us.
In a commitment to sustainability, "Uta" breathes new life into the timeless elegance of Cholita Paceña blankets. Through meticulous restoration by skilled hands, these garments emerge as symbols of sustainable luxury, weaving threads of heritage and eco-consciousness into the fabric of our designs.
Moreover, "Uta" serves as a custodian of cultural heritage, preserving the intricate embroidery of Caporal and Morenada costumes. With painstaking detail, we honor the vibrant narratives of our Bolivian traditions, allowing each motif to speak volumes about our rich cultural tapestry.
At the heart of "Uta" lies a reverence for authenticity, reflected in the selection of materials sourced directly from our ancestral lands. From the soft embrace of alpaca to the luxurious sheen of silk, every fiber tells a story of resilience and tradition, inviting you to immerse yourself in the essence of our heritage.
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About Me
Juan de la Paz has etched its name as a pioneer in sustainable luxury since its establishment in Bolivia in 2009. Rooted in a commitment to timeless elegance and ethical practices, our brand has garnered global recognition for its innovative approach to fashion.
Notably, Juan de la Paz has been heralded by esteemed voices in the fashion industry. Edward Enninful of British Vogue hailed us as one of "Vogue’s Portfolio of Designers Around the Globe Who Are Making Sustainability Their Focus" in 2022, a testament to our unwavering dedication to sustainability.
Our journey to redefine Andean luxury has been illuminated by appearances in renowned publications worldwide, including Vogue USA, Vogue Germany, and Vogue Spain. These platforms have served as canvases for our message of conscious design and cultural celebration.
One of our most significant milestones came with our inclusion in the prestigious collection, book, and exhibition "MODA HOY! LATIN AMERICAN AND LATINX FASHION DESIGN TODAY" at the Museum at FIT. This recognition underscored our impact on the global fashion landscape and our role in shaping the narrative of Latin American fashion.
Juan de la Paz has captivated audiences worldwide with our unique blend of tradition and modernity. We have collaborated with over 30 artisan communities from Bolivia and Peru, infusing their ancestral knowledge into our collections. From the runways of Mercedes-Benz Fashion Week Russia to the halls of DAB Bolivia, our designs have resonated with audiences on a global scale.
As we continue to tread the path of culture, sustainability and elegance, Juan de la Paz remains committed to pushing boundaries and inspiring change in the fashion industry. Join us on this journey as we redefine luxury with conscience and creativity.