HEUREKA

Latest Collection

Spring/Summer 2012

Spring/Summer 2012 is inspired from the history & fragile of war. The beauty of ancient warrior goddess and the wounded soldiers who speaks strength and vulnerability. Under their powerful shell, it is the intricate and flawless heart.

Many of the pieces often work with contrast, pairing the thick with the soft, the translucent with the opaque, the drapes with the stiff. Collection is design in Red and Nude color, with the compliments of in-house design digital print. Details such as drapes and unconventional forms are Heureka’s signature

Heureka also love to explore with asymmetrical shapes and one of a kind pattern.

About Me

Heureka, is eureka in Greek, often used as an interjection to celebrate a discovery. A sudden realization of the solution to a problem is what we call the Eureka moment a.k.a “aha”.A coincidental collaboration of 3 young designers in 2010 was the best discovery that has chance upon. The triplet has since come together to create the brand new perception for their label. Simple is the latest element, it revolved around the concept of restrain beauty and the appearance of material. The certain love for finding surprises in forms and unexpected details is what brought them together.

Location
london / United Kingdom
University
Other

Films

Fall'11 video