Fluid combines the fashion business experience of Obaid Fattah, based in Dubai, with the design direction of graduates from the London College of Fashion. Together their aim is to create timeless pieces for an international woman.

Fluid is an eveningwear collection that focuses on simple, easy shapes that make women feel glamorous. This idea became the basis of conceiving Fluid , using silk chiffons, satins and georgettes, the feminine silhouettes are always soft and sensuous. Staying true to its name, there is a sense of flow and simplicity to the garments yet not letting go of the glamour quotient.

Keeping the middle-eastern aesthetic in mind, the colours are vibrant and the digital prints are bold; sky blue, hot coral and emerald are mixed with ombré shading and balanced by more muted tones of taupe, nude and black. Prints on silk chiffon are used for snappy tunic dresses and detailing of delicate crystals and pearl beading add delicacy and preciousness to the pieces.