About The Collection
The SS18 collection develops the ethnic elements from the past season and draws inspiration from the MASAI culture.Masai in Ma is the language spoken by the plain Nicotine Masai Nation, the Ma speakers. Masai or Ma means‘to plead with’ the outside world to understand that not only one way leads to true happiness and freedom. Masai people hold an animistic perspective and choose to live a primitive lifestyle in this industrialized modern society. Their clothes and culture reflect the aspiration of symbiosis between humans and nature.