Born in the capital of fashion Paris, Cheyma graduated from the Institute of Political Sciences of Paris with a Masters in fashion & luxury marketing. She studied business at the University of Pennsylvania and arts at Bryn Mawr College. Then, she worked for some of the most prestigious fashion brands in Paris including Christian Dior Couture, Chloé, and Saint Laurent Paris, with a digital experience at Lacoste, from which she got her sportswear touch. Through her eponymous brand, Cheyma intends to give life to her various influences in order to empower women through her creations made with love and care, and to cultivate ties with those who recognize themselves in her work.