The Bailey of Sheffield ideas man and founder, Scott Bailey sets the company's vision, product, brand, and creative direction. The CABLE™ bracelet was born from a desire to create a piece of jewellery that was as highly designed as it was durable and long lasting.

With a background in retail, publishing and various aspects of the music industry, Scott is a passionate serial entrepreneur who has set himself, and his team, the task of changing things up and creating a global lifestyle and jewellery brand with honest and sincere provenance.

Scott has a keen eye for detail and design, and has a catalogue of exciting and innovative ideas at various stages of development to bring to fruition. The CABLE™ bracelet is just the start of the journey.

Scott’s vision is to add design flare and an innovative twist to existing products as well as developing brand new concepts that are beautifully designed while solving simple problems. There are also wearable tech products in development and collaborations with established fashion and product designers, music artists and high profile jewellers being forged that will showcase the CABLE™ bracelet in all of its brilliance