Regina Rafika starting a working life in Jakarta after university, Regina noticed there weren't any Indonesian labels making day-to-day clothes for women like her. clothes you could wear to the office and feel good, then head straight to dinner after with your outfit still not letting you down. So the ATS THE LABEL was born. She founded the label wanting to make clothes that looked good, felt good, were affordable and made well. From the moment it launched online, women responded to ats and what it was offering. It's kept growing ever since. Today regina leads ats as creative director, and her achievements haven gone unnoticed. She's tacked up the appreciation and accolades over the years, including nominations for FORBES INDONESIA'S '30 UNDER 30' LIST 2019 and ERNST AND YOUNG 'ENTREPRENEURIAL WINNING WOMEN AWARD' 2018. There are loads more we could tell you about, but she doesn't like to blow her own horn (too much).