Embracing Alife’s American heritage, FALL/ WINTER 2024 reinterprets the brand’s '90s DNA with a journey of youth, energy, rebellion, and humor. The collection is a summary of classic styles in reinvented shapes and fabrics, with touches of graphics that signify and celebrate the comeback of the brand.

Extending from the ethos of the new logo Alife Circle, the melting pattern is featured as a part of the new branding. Used in the smallest detail such as drawstring stoppers to something as big as all-over embroidery, the idea adds layers of depth to the product, that truly represents design and quality.